Twittering we will go
Finally playing around with Twitter a bit.
I think it's great for friends and family. It's great for a known person who can have followers to push a book, a blog post or some kind of promotional blurb. Not sure otherwise. It can get pretty noisy and spam filled in no time.
I still don't see how they will make money of it as it is now. But perhaps something will change. This really seems like it needs to be part of a bigger company, like Google or Facebook.
Labels: marketing
Cheap Advertising
A form of cheap advertising was dominant in politics this week. John McCain (aka John Big
McOil, John
McBush) is using the technique of creating ridiculous ads to make news. His campaign is already a schoolyard disgrace (as an AZ resident, I voted for him when we played the now obviously "strike-a-pose," maverick role) so why not go all the way. And incredibly, the news is falling for it. He doesn't have to spend money on ad buys because the news networks run the ad over and over as they talk about it. One ad was only bought 5 times in the entire country while MSNBC showed it more times than that just during one show like Hardball. And then through Race for the White House, Countdown and the Verdict. So for less than $200,000 the McCain camp gets millions in advertising. They've done it for two weeks now. They play the
pathetic old man ads over and over again while Obama uses real ads that don't get played.
It has been done by private companies and corporations for years. Create a controversy and let the free advertising roll. It's a great technique but it shouldn't be used with national politics because it is so important.
How to stop it? Well, the news should only play and mention real ads. That is, they should have at least a million dollar ad buy in totality. If they are going to give away free advertising to YouTube quality crap from McCain, they should at least qualify it.
Labels: marketing, politics
BlogworldExpo in Las Vegas
More travel on the horizon. I'll be at Blogworld Expo the first full week of November. It should be interesting as the first big event of this type. And it's in Las Vegas! Of course, I'm close by and am there all the time, but it's always fun to stay a few days there. I'll be there from Tuesday to Sunday.
I'm quite disappointed that Ariana Huffington canceled her appearance there. I was looking forward to meeting her and/or hearing her speak. Oh well. I guess she's getting paid more for Media and Money in NYC.
Labels: marketing
Google Radio Ads
I am trying out Google Radio Ads this week. Well, first I've been making the ads. I used the Google marketplace to find someone that sounded pretty. We've gone back and forth with scripts and ideas and it's working out well. The ads were finished tonight and I'm pretty happy. Two professionally done ads for a couple hundred bucks. The person I hired was a creatives manager at a major name radio network so it seems like a good deal. Before Google Radio Ads, I was looking at people who were charging hundreds of dollars, if not a thousand, for a quality spot.
Now we'll see how the service actually works out. At least it is something different.
Labels: marketing
